The Gather Building


2918-2920 W Broad St

We were part of an ownership group and we provided everything for the group including investing, developing, construction, etc. From start to finish we completed all aspects of the project.

The Scope

A 26,809 SF mixed use building.  Consists of approximately 16,000 SF of office and 10,000 SF of retail. It was an adaptive reuse, tax credit renovation that completed restored all aspects of the building inside and out.


The Details

Our Role: Developer, Investor, Construction

Developer: UrbanCore / Hudson Century Center

Client: Hudson Century Center

Architect: Dayton, Thompson, & Associates

Designer: Campfire & Co

SF: 26,809

Investment: $3,500,000


'Horror-movie Western hotel’ into vibrant mixed-use landmark

Along the edge of the Scott’s Addition neighborhood sits a U-shaped building that until years ago was an eyesore, a hodgepodge of additions and renovations dating back to the 1920s that resembled – we say – a horror-movie Western hotel. Yet a group of Richmond commercial real estate investors also had a vision of turning the complex into a mixed-use building that would blend with the burgeoning neighborhood and its residents, and create a vibrant gathering space for workers and socializers alike.


Different eras, different styles

The building served a number of purposes across the decades: an auto dealership, built in the 1920s, and various offices throughout that were constructed or renovated in the 1970s and 1990s. Different eras mean different construction styles; every time we tore out a wall or opened up a ceiling, a fresh mechanical, electrical, plumbing, or structural issue would emerge that had to be tackled.

The building also required preserving the historic significance of the complex, and working with the Department of Historic Resources to receive tax credits to offset construction costs. Knowing the tax credit process down to a science, we filled out the initial application as soon as contracts were signed to expedite the months-long reviews. An intimate knowledge of the city and its buildings allowed us to hold informed discussions with DHR officials on what was and wasn’t allowed, and point to precedents set on similar projects to help prove our case.

Preserved historic details include exposed barrel vault trusses in a brewery space, tin ceilings in a restaurant area, and exposed beams in a large kitchen and communal area of a 16,000-square-foot co-working space, Gather (at full capacity). On the outside, we were able to change the color and add some dimension to the façade while preserving the EIFS continuous insulation exterior and keep the building to code.


Character, with a nod to history – and the future

Years ago, this stretch of Broad Street was desolate, the building in a state of disrepair. Today, the street has its bustle back as movers and shakers stream in and out of Gather every day and night. The remaining footprint holds the Richmond outpost of Charlottesville’s Three Notch’d Brewery, a hopping spot on weekday evenings and weekends. A wine bar and restaurant brings crowds when there were none before.

The Gather Building is the type of project that makes the city a more energized, inviting place to live, work, play and visit. To see a vision realized is gratifying for our team.

Photo gallery

Images courtesy of Mick Anders